Simplifying online reputation management

Simplifying online reputation management

Overview

Overview

Product:

Product:

GenyLabs - Auris

GenyLabs - Auris

Type:

Type:

Web Application

Web Application

Duration:

Duration:

Feb 2018 - June 2018

Feb 2018 - June 2018

About GenYLabs - Auris

GenY Labs provides solutions for Online Reputation Management for companies. GenY Labs - Auris is an offering that helps companies monitor feeds and posts from different channels like Facebook, Twitter, and YouTube. This application also uses artificial intelligence to understand the sentiment expressed in social media posts, allowing community managers to identify and respond to such posts quickly.

About GenYLabs - Auris

GenY Labs provides solutions for Online Reputation Management for companies. GenY Labs - Auris is an offering that helps companies monitor feeds and posts from different channels like Facebook, Twitter, and YouTube. This application also uses artificial intelligence to understand the sentiment expressed in social media posts, allowing community managers to identify and respond to such posts quickly.

Problem

Managing social media accounts and analyzing a brand's online reputation is a cumbersome job. Out of all the buzz going on around a brand or a product, it becomes difficult to draw actionable insights. Apart from this, with the ever-evolving nature of social media platforms, it becomes difficult for systems to keep upscaling. This makes it necessary to make the existing system (Auris) more intuitive, easy to set up, and scalable for the future.

Problem

Managing social media accounts and analyzing a brand's online reputation is a cumbersome job. Out of all the buzz going on around a brand or a product, it becomes difficult to draw actionable insights. Apart from this, with the ever-evolving nature of social media platforms, it becomes difficult for systems to keep upscaling. This makes it necessary to make the existing system (Auris) more intuitive, easy to set up, and scalable for the future.

Results

The project focused on making the existing product easy to set up, use, and visually appealing. Heuristic evaluation was done to identify issues with the product. Information architecture was revamped to improve the findability of features and make it scalable for the future. f1Studioz, being a design agency, was only responsible for the design phase of the product. The client's engineering team was provided with design specs and assets to help them build the application. The impact of the project is unknown - however, it is evident from GenY Labs website that they have been able to procure many customers because of this application.

Results

The project focused on making the existing product easy to set up, use, and visually appealing. Heuristic evaluation was done to identify issues with the product. Information architecture was revamped to improve the findability of features and make it scalable for the future. f1Studioz, being a design agency, was only responsible for the design phase of the product. The client's engineering team was provided with design specs and assets to help them build the application. The impact of the project is unknown - however, it is evident from GenY Labs website that they have been able to procure many customers because of this application.

The team

The team

My role

The project was a contract between f1studioz (design agency) and GenYlabs. Two designers were assigned on this project. I was responsible for the improving the IA, create wireframes, prototype and visual design of the application

My role

The project was a contract between f1studioz (design agency) and GenYlabs. Two designers were assigned on this project. I was responsible for the improving the IA, create wireframes, prototype and visual design of the application

Other team members

+1 designer (f1studioz), Chief Technical Officer(GenYlabs), Product manager (GenYlabs)

Other team members

+1 designer (f1studioz), Chief Technical Officer(GenYlabs), Product manager (GenYlabs)

Design approach

Design approach

Usability issues

Usability issues

Heuristic analysis of existing UI

A heuristic analysis was done to identify usability issues with the existing application. The top issues are as follows: - There is no option to select multiple feeds, hence user has to take the same action multiple times. - Sentiment representation is not prominent. - Search interaction has multiple steps. - Clickable areas of certain elements were less. - Visual fit and finish were subpar when compared to other similar applications. - Too many choices on the left nav increase cognitive load. UI is not scalable for incorporating more features.

Heuristic analysis of existing UI

A heuristic analysis was done to identify usability issues with the existing application. The top issues are as follows: - There is no option to select multiple feeds, hence user has to take the same action multiple times. - Sentiment representation is not prominent. - Search interaction has multiple steps. - Clickable areas of certain elements were less. - Visual fit and finish were subpar when compared to other similar applications. - Too many choices on the left nav increase cognitive load. UI is not scalable for incorporating more features.

Information architecture

Information architecture

UI highlights

UI highlights

Command center

Provides realtime AI driven Sentiment graph gives insight to the buzz going around in the social media as soon as user logs into the application. User can direct reply helps the community manager to have an effective one to one conversation with the customers.

Command center

Provides realtime AI driven Sentiment graph gives insight to the buzz going around in the social media as soon as user logs into the application. User can direct reply helps the community manager to have an effective one to one conversation with the customers.

Dashboard: Feed analysis

Provides a Real-time AI-driven Sentiment graph that gives insight into the buzz going around in social media as soon as the user logs into the application. User can direct reply helps the community manager to have an effective one-to-one conversation with the customers.

Dashboard: Feed analysis

Provides a Real-time AI-driven Sentiment graph that gives insight into the buzz going around in social media as soon as the user logs into the application. User can direct reply helps the community manager to have an effective one-to-one conversation with the customers.

Easier to set up

We simplified the process of setting up Listeners, Competitors and Integrations to other CRM applications

Easier to set up

We simplified the process of setting up Listeners, Competitors and Integrations to other CRM applications

Email notification templates

Client was also provided with email templates for notification to be sent to the users.

Email notification templates

Client was also provided with email templates for notification to be sent to the users.

Design delivery

Design delivery

Design specs

Design specs were handed over to engineering. A prototype was also provided to give them an idea of the transitions of screens, hover states, and animations. 

Design specs

Design specs were handed over to engineering. A prototype was also provided to give them an idea of the transitions of screens, hover states, and animations. 

Results

This product is now available in the market and known to be used by popular brands in India. ( The exact impact of the design change is not available as f1Studioz does not have access to the data.)

Results

This product is now available in the market and known to be used by popular brands in India. ( The exact impact of the design change is not available as f1Studioz does not have access to the data.)

Got a challenging problem
or project?

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or project?

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